Supermarkets = one-stop shops

Research from Santander 123 cashback credit card has shown that 16% of shoppers now use supermarkets as ‘one-stop shops’ for food and non-food items. 98% of shoppers buy some non-food items from supermarkets, mostly for convenience, competitive prices and to take advantage of rewards and loyalty points.

Most frequently purchased non-food items were clothing and accessories, followed by household electrical appliances and CDs, DVDs or video games. 60% of shoppers would be happy to purchase big tickets items like a holiday or TV from a supermarket retailer if the price was competitive.