‘Omnichannel’ approach growing

Figures from the British Retail Consortium show that online sales grew by 6.6% during March while retail sales as a whole grew by 3.7%.

Helen Dickinson, director general of the BRC, commented: “Fundamentally, online retailing is still strong but in March it outperformed overall retailing by the smallest margin we’ve recorded… The fact that many of us are about and about or spending time with family can have an impact on online sales over Easter, but there may be another factor in play. Increasingly, retail searches that customers start online finish with them buying in stores. This ‘omnichannel’ approach could be one reason behind the narrowing gap.”