4G to give massive boost to retail

Ebay is predicting that the arrival of universal 4G in the UK could boost the retail economy by around £1.8 billion over a year. It is referring to a study undertaken by retail analysts Conlumino, which reveals that the major frustrations for UK mobile shoppers are speed (50.3%) and reliability (49.6%). Universal 4G will help to overcome both these problems.

Olivier Ropars, senior director of m-commerce for Ebay Europe, said: “It won’t just turbo-charge the way we shop. It will truly give us the ability to shop anytime, anywhere. That means an extra £1.8 billion of consumer spending up for grabs. Retailers must act now and think about the virtual shop window, to turn this huge opportunity into an exciting reality.”