65% prefer to shop in store

A study from Hitachi Consulting UK, which questioned 1,000 UK adult consumers, revealed that 65% would rather buy in shops, 20% prefer to shop online, and 13% prefer a combination of channels. Chris Gates, director of retail at Hitachi Consulting UK, said: “Despite the massive growth in online shopping over the years, it’s good to see that consumers haven’t fallen out of love with the British high street. The retail sector has clearly been having a difficult time lately, but our research shows that in-store shopping still has a crucial role in the modern shopping journey… The real challenge for retailers is therefore to focus on the areas that consumers really value when it comes to the in-store experience, by implementing better management systems, employee training and self-service options, whilst also promoting the flexibility and convenience of their online offering as well.”