Deloitte optimistic over Christmas sales

Research by Deloitte says that £3.2bn of in-store Christmas sales will be influenced by smartphones, with consumers using them to research prices, store Christmas shopping lists and engage with friends and family via social media. Another £330 million worth of Christmas purchases sales are expected to be made directly through smartphones, and a further £500m through tablets. Deloitte has also forecast another strong year for UK online retail, with expected sales increases this Christmas of 17% (an increase of 1% for total retail sales).

Deloitte’s UK head of retail Ian Geddes commented: “We remain cautious on the long-term outlook for UK retail, but there are more reasons to be optimistic than pessimistic this Christmas. Consumer confidence has gradually improved over the course of the year and despite the recent increase in inflation, it is much lower than it was 12 months ago, easing the pressure on households.

Deloitte’s head of multichannel retail Colin Jeffrey added: “It is also going to be a click-and-collect Christmas with those retailers who have invested in this service in line to do well as these customers spend more and collections drive footfall into stores.”