Consumers using more tablets

A YouGov study from designer discount site BrandAlley has shown the rise in multichannel shopping habits. Some 63% of shoppers now search for purchases online after 6pm and some 15% of those surveyed used a tablet device – often while watching TV.

BrandAlley chief executive Rob Feldmann said: “Shopping via mobile devices is the biggest growth opportunity in online retail today and we expect it to account for 25% of all sales next year. With 4G being rolled out in the UK and an even greater influx of Tablet devices to the market, this figure could well exceed our estimations as online becomes a true dominant channel for retail.”