Christmas Day online shopping

A study by Intersperience has found that 27% of people plan to start doing their sales shopping on Christmas day using a digital device. Intersperience’s CEO Paul Hudson said: “Whilst this is one of only two days of the year shops aren’t allowed to open, it seems that our insatiable appetite for a bargain won’t let us rest. The internet has provided a route for us to start sales shopping earlier. This shows, more than ever, how important it is for retailers to have a good presence online.”

The survey also found that almost 1 in 10 parents plan to buy their under 18’s a tablet computer whilst almost 3 in 10 adults are hoping to receive one for Christmas.