Mobile Christmas

A new study from IMRG and Capgemini predicts that around £4.6bn will be spent online in the UK in the first two weeks of December. Of that, around £920m is expected to go through mobile devices. The percentage of all online sales being made via a mobile device will rise to 20% by the end of December (from 8.2% in Q1 of this year). Consumers are increasingly sitting in front of their TVs and browsing online stores on their smartphones and tablets. EBay has announced that it expects 30% of all purchases made on its site this Christmas will be via mobile devices, making mobile-enabled e-commerce sites a must have, not a nice to have.

A report from retail analysts Verdict and SAS UK, “How Britain Will Shop For Christmas”, also suggests that online sales will be strongest amongst retailers able to offer click and collect and m-commmerce options, with websites optimised for both smartphones and tablet computers.