Internet & mobile sales predictions to 2022

The Economist Intelligence Unit has predicted that at least a third of UK retail sales will take place online by 2022. The report, “Retail 2022″, also suggests that mobile commerce will by then be a mainstream way of making purchases.

Report author Jon Copestake, chief retail analyst at the EIU, said: “The opportunities for retail over the next decade and beyond are enormous. But where the future markets will reside and the way in which we will buy goods will change dramatically. Retailers will need to evolve to adapt to this new landscape.”

A multichannel approach to shopping will also mean the rise and proliferation of the convenience store: “By 2022, bargain-driven technologies such as Groupon and mysupermarket will have merged and expanded into sophisticated sites tailoring and personalising the best offers for consumers.” This will create a polarised market where consumers buy staples from discounters and save up for luxury purchases.