e-gift cards launched by Comet

Comet, in collaboration with digital gifting and incentives company CashStar, has introduced e-gift card programme to enable customers to create personalised digital gifts and send them via mobile devices, e-mail or Facebook.

David Stone, CEO of CashStar, said: “Consumers’ lives have gone digital and mobile and so have their gift cards… The Christmas period is critical and profit margins have been tighter than ever for the retail industry. CashStar is launching its innovative e-gift technology in the UK just in time for retailers to get up and running before the busiest months of the year. Comet is the first of many retailers in the UK that will offer the benefits of e-gift cards to consumers.”