Dixons closes Dixons.co.uk

Dixons is to close its online-only business Dixons.co.uk to concentrate on multi-channel and in-store presence. Kate Bickerstaffe, UK and Ireland chief executive for Dixons Retail, said: “We don’t see a place for Dixons.co.uk where we have Currys.co.uk and PCWorld.co.uk. We have done fantastic amounts of work to make sure we have fantastic pricing. I’m confident that’s the right thing to do… We want customers to have a seamless, multi-channel experience that’s device agnostic, whether they’re at home, in-store or on the move.”